The Rule of 72 — How Long Does It Take to Double Your Money?

This trick will show you — without a calculator.

This week's posts are about finance rules, explained in simple terms. You'll see that it is not rocket science. Let's go.

We hear it all the time:

“Invest your money. Let it grow.”
But how fast does it actually grow?

That’s where the Rule of 72 comes in — one of the simplest and most useful shortcuts in personal finance.

What Is the Rule of 72?

The Rule of 72 helps you estimate how many years it will take to double your money based on a fixed annual return.

🔢 The formula:

72 ÷ annual interest rate = years to double your money

It’s not exact — but surprisingly accurate for interest rates between 4% and 12%, which are the most realistic for traditional assets like stocks and ETFs.

Example 1: A 6% Return

If your investment earns 6% per year, the Rule of 72 says:

72 ÷ 6 = 12 years

So it would take 12 years for your money to double. A 6% is quite realistic, most ETFs historically returned that if not more.

Example 2: A 9% Return

72 ÷ 9 = 8 years

With a 9% return, your money doubles in 8 years. Not bad, right? — and this is why compounding is so powerful.

Why This Rule Is So Useful

  • It is quick mental math — no spreadsheet or app needed

  • Helps you compare savings accounts, ETFs, or other investments

  • Shows how even small changes in return rates make a big difference over time

  • Reveals the cost of inflation (e.g. 4% inflation halves your purchasing power in 18 years)

Real Insight: It's Not Only Growth — It’s Time

Money doesn’t grow linearly — it compounds.

That means the longer you let it sit and work, the more dramatic the growth becomes.

Understanding the Rule of 72 helps you:

  • Get realistic about returns

  • Stop underestimating the impact of inflation

  • See why starting early is such a massive advantage

What It Doesn't Tell You

This is a rough estimate, not a precise tool. It:

  • Assumes constant returns

  • Ignores taxes, fees, and volatility

  • Doesn’t factor in withdrawals or additional contributions

But for mental models and everyday decision-making, it’s gold.

Summary

  • The Rule of 72 = 72 ÷ return rate

  • It tells you how long to double your money

  • Use it to spot good (and bad) investments fast

  • Helps you understand why time in the market > timing the market

📚 Further Reading:

And if you’d like to learn more about finance, investing and money, in plain English (and German), join the waitlist for “Mystery Money” - my video-based, self-study online course where you challenge your mindset about money, learn the basics and gain the confidence to start your investment journey in just one month.

✅ No credit card needed.

✨ Signing up locks in your 20% discount.

📥 Be the first to know when the course goes live.

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The Ultimate Beginner’s Guide to ETFs