Before you invest in anything, you need to know why you’re investing.

Because investing isn’t about chasing trends or beating the market.

It’s about aligning your money with your life — your values, your time, your plans.

Everything starts with you.

You’ve read the books. You’ve taken the courses. Listened to the podcasts, did the meditations. You know you should cancel that subscription, check your bank balance, ask for the raise, open the investment account.

And yet - you don’t.

Instead, you tidy your inbox. Refill your coffee. Check Instagram. Tell yourself, “I’ll do it tomorrow when I feel more ready.”

But tomorrow comes, and the to-do still lingers. You don’t lack knowledge (okay, maybe a little). In any case, you also lack something else - something deeper.